Warby Parker - A Shared Vision
This campaign is for Warby Parker’s Buy-a-Pair, Give-a-Pair program which allows customers to donate a pair of glasses to someone in need. This concept shows how someone can improve the quality of vision for themselves while doing the same for someone else at the same time. The creative process was centered around the idea of how buying on pair of glasses can help two people. When buying a pair of glasses from Warby Parker, you are receiving an affordable and stylish pair for yourself and helping someone else around the world at the same time which is where the vision of this campaign came from. This campaign is designed for print or social.
Collaborators: Kenzie Daffinee, John Recker, Ava Riddle
