Olipop - See What’s Inside
Olipop is a healthy alternative to soda that makes your body feel good after drinking it unlike regular sodas. Olipop is filled with healthy ingredients such as probiotics and botanicals which are good for digestive health compared to other sodas filled with sugar and chemicals. The “See What’s Inside” campaign focuses on the nutritional benefits of Olipop’s Olismart formula, using ingredients of the beverage to show that Olipop is the only soda your taste buds and gut will love. Olipop is known for nostalgic flavors so we wanted the art direction to give a retro-feel while visually showing the ingredients inside Olipop. The type of media designed for this campaign is social and brand activation. Brand activation could be used to install these Olipop pop-ups around large cities and college towns in the United States to interact with the target audience and bring this campaign to life.
Collaborators: Julia Marriott, Eloise Migely
