Da Vinci - Bringing Italy to Bloomington
Instagram story
Flyer
Billboard
TikTok video
Da Vinci is a beloved Italian restaurant in the college town of Bloomington, Indiana that offers a unique dining experience and great food perfect for any occasion. This campaign focuses on the Italian cuisine Da Vinci provides, as it brings Italy right to your table. The strategy of brand image was used for this campaign to show just what Da Vinci is all about. This campaign is based off of the insight that when people choose a restaurant to go to, they choose for the experience they are going to get. Whether they want a sense of home or something more special, such as a vacation or something different from normal, they pick a restaurant based on how it is going to make them feel. This is just what Da Vinci does at it brings Italy straight to Bloomington. This campaign incorporates many different media placement. It includes social through an Instagram story and a TikTok post, print and out-of-home.
