Libby London - Where Style Meets Substance
Caption: “Our new collection is landing in store… we’d love to see you there! Come visit us at 74 Fulham road xx”
Libby London is a women’s clothing brand that inspires strong, hard working women to look their best. Libby offers stylish yet comfortable clothing for women in the office. They recently have opened a shop and have been trying to get customers to come in person rather than all buying online. For the video, it was important to show the whole ambiance of the store so customers can get a feel for the brand itself. The video’s goal was to capture a welcoming, bright, and happy feel to showcase not only the type of clothes they sell but also the store itself. The type of media this is intended for is social such as Instagram and Facebook to get customers to visit the store, since it has just recently opened.
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Additionally, it is important for the company to communicate with their customers to maintain loyalty. The company has newsletters they often send to customers regarding new products, sales or announcements. When making this graphic, it was important to show the image of the product that is being advertised and to have a good tagline to capture attention of the readers since they get many emails throughout the day. The media this is meant for is digital in the form of emails to existing customers.
